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Elevate Your Performance with Primitiv’s Innovative CBD Solutions

These products are THC-free!

Performance-Driven CBD Products

Primitiv Performance is a product line developed by former professional football players and Detroit Lions teammates Rob Sims and Calvin Johnson Jr., a 2021 Pro Football Hall of Fame member. It utilizes a proprietary blend of electrolytes, vitamins, and multiple phytocannabinoids (CBD, CBG, CBC, CBN) to help those living an athletic lifestyle rehydrate, recover, and boost their immune system before, during, or after a workout.

Enhanced Bioavailability with Nano CBD Technology

Infused with CYP’s signature High-Performance Nano Emulsion (HPNE) ™ technology, these products provide consumers with greater bioavailability our product by largely bypassing the intestinal process. This means it’s delivered directly into the bloodstream for a faster, more predictable, and more effective result.

Rehydrate and Recover with Ease

Primitiv Performance’s fast-acting oral rehydration solution is a great-tasting drink mix infused with a blend of nano CBD, vitamins, and essential electrolytes that provide superior rehydration for the human body. Powered by CYP’s High-Performance Nano Emulsion (HPNE) ™ technology, water-mixable nano cannabinoids can enter directly into the bloodstream for a faster, more predictable, and more effective result. Each stick pack contains 25mg of nano CBD, 180mg of sodium, 150mg of potassium, Vitamin A, and Vitamin C, and is blended in ratios recommended by leading health organizations.

Targeted Relief for Pain and Inflammation

Primitiv Performance’s transdermal topical cream was specifically formulated to address chronic pain and inflammation caused by sports injuries and everyday wear and tear by penetrating through the skin layer to exert its effects on deeper or more distant tissues. The cream contains a broad-spectrum mixture of CBD, CBG, CBC, and CBN suspended in a Pluronic Lecithin Organogel (PLO) base, delivering 750 mg (1 oz jar) or 1,500mg (2 oz jar) of active cannabinoids per container. Adding a small amount of menthol, peppermint, and wintergreen provides a cooling sensation to stimulate the affected area.

Created by Champions, Built for Performance

Targeted Relief for Pain and Inflammation

Primitiv Performance was created by former Detroit Lions players Rob Sims and 2021 Pro Football Hall of Fame member Calvin Johnson Jr. to help athletes hydrate and recover before, during, or after workouts. These products were formulated to provide daily relief to people living an athletic lifestyle.

THC-Free Rehydration Solutions for Optimal Performance

Each oral rehydration solution stick pack contains 25mg of nano CBD, 180mg of Sodium, 150mg of Potassium, Vitamin A, and Vitamin C, blended in ratios recommended by leading health organizations, and is completely THC-free.

Topical Relief for Pain and Inflammation

Primitiv Performance’s transdermal topical cream was specifically formulated to address chronic pain and inflammation caused by sports injuries and everyday wear and tear by penetrating through the skin layer to exert its effects on deeper or more distant tissues. The cream contains a broad-spectrum mixture ofCBD, CBG, CBC, and CBN suspended in a Pluronic Lecithin Organogel (PLO) base, delivering 750mg (1oz jar) or 1,500mg (2oz jar) of active cannabinoids percontainer. Adding a small amount of menthol, peppermint, and wintergreen provides a cooling sensation to stimulate the affected area.

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THC-Free

lab tested cbd sports performance products

Lab Tested

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Made in the USA

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Owned By Former NFL Players

Experience Targeted Relief

Hydrate, recover, and find relief with our THC-free CBD products. Packed with nano CBD, electrolytes, and vitamins, Primitiv Performance helps you perform and feel your best—faster.

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Enhance Your Active Lifestyle with CBD Wellness Products

CBD Sports Hydration for Pre-Game Recovery

Swap in our great-tasting electrolyte drink mix in place of your favorite sports drink before, during, or after your game to unlock the power of 25mg of nano CBD, 180mg sodium, 150mg potassium, plus Vitamin A and Vitamin C. This fast-acting drink is blended in ratios recommended by leading health organizations.

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On The FIELD

Primitiv Performance’s transdermal topical cream was specifically formulated to address chronic pain and inflammation caused by sports injuries and everyday wear and tear by penetrating through the skin layer to exert its effects on deeper or more distant tissues. The cream contains a broad-spectrum mixture of CBD, CBG, CBC, and CBN suspended in a Pluronic Lecithin Organogel (PLO) base, delivering active cannabinoids to the user. The addition of menthol, peppermint, and wintergreen provide a cooling sensation to stimulate the affected area. This product is THC free. Learn more about HPNE powered by our partners at CYP.

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Targeted Relief for Athletes

Primitiv Performance’s broad-spectrum transdermal topical cream was specifically formulated to address chronic pain and inflammation caused by sports injuries and everyday wear and tear by penetrating through the skin layer to exert its effects on deeper or more distant tissues. The cream contains a fast-acting mixture of CBD, CBG, CBC, and CBN suspended in a Pluronic Lecithin Organogel (PLO) base, delivering an array of active cannabinoids to the user. Adding peppermint and wintergreen provides a cooling sensation to stimulate the affected area.

Portable CBD Wellness for Active Lifestyles

Our fast-acting electrolyte drink mix and anti-inflammatory topical cream were designed with active, on-the-go consumers in mind. Our drink mixes come in handy 25-milligram stick bags, can be added to 16 ounces of water, and can be enjoyed anywhere. Our topical cream comes in a resealable jar made with reusable and recyclable material.

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Discover the Science and Stories Behind Primitiv CBD

STAY STRONG IN FEBRUARY: HOW PRIMITIV PERFORMANCE HELPS YOU PUSH THROUGH

Use code MEGATRON20 & save 20% OFF your entire order Primitiv Performance was co-founded by former Detroit Lions legend and Pro Football Hall of Fame member, Calvin Johnson Jr. Calvin shared his thoughts about the dedication to training in the new year and how our broad-spectrum transdermal topical cream can help keep you in the game.Stay Strong in February: Keep Pushing

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CBD and Hydration: The Perfect Pair for Active Adults

For active individuals and training athletes, staying hydrated is a top priority for maintaining peak performance. Primitiv Performance, our athlete-owned CBD brand based in Massachusetts, recognizes the essential role that hydration and recovery play in an active wellness lifestyle. Our exclusive line of CBD products is designed specifically for athletes seeking relief, recovery, or momentum for constantly being on the move.

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CBD for the Win: How CBD Can Help Athletes Recover Faster

Athletes know that the grind doesn’t stop, but recovery is essential. Whether you’re a weekend warrior, a dedicated marathoner, or crushing it in the weight room, the time you spend recovering is just as important as the time you spend training. CBD, or cannabidiol, has been making waves in the sports world for its potential to support recovery.  In this

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