About Primitiv Performance

CBD for Recovery, Wellness, and Elevated Performance

TRUSTED BY

Born from the Grind. Backed by Science.

NFL legends

Primitiv Performance was created by NFL legends Calvin Johnson Jr. and Rob Sims to redefine recovery, wellness, and performance through premium CBD products.

Nature's Fuel

Built on the belief that nature fuels the body’s potential, every formula is crafted with science-backed cannabinoids to help athletes, fitness enthusiasts, and active individuals recover faster, feel stronger, and perform at their best.

The Mission: Optimizing Performance with CBD

Every athlete, weekend warrior, and high performer understands the importance of recovery, focus, and endurance. Inspired by their journeys as professional athletes, Calvin Johnson Jr. and Rob Sims set out to create CBD products that support the body’s natural healing processes.

With rigorous testing, research-backed formulations, and clean ingredients, Primitiv Performance delivers THC-free CBD solutions designed to:

Premium CBD for Active Lifestyles

Not all CBD for athletes is created equal. Primitiv Performance ensures quality, potency, and safety in every product by using:

Each product is designed to integrate seamlessly into active lifestyles, from CBD recovery creams and roll-ons to CBD tinctures and hydration solutions.

The Science of CBD Recovery

Cannabidiol (CBD) interacts with the body’s endocannabinoid system (ECS) to help regulate inflammation, pain response, and stress levels. By supporting the ECS, CBD aids post-workout recovery, muscle relaxation, and mental resilience, allowing athletes to train harder and recover smarter.

Why Choose Primitiv Performance?

Founded by elite athletes who understand the demands of peak performance
Zero THC – clean, effective, and compliant with athletic regulations
Formulated for recovery using cutting-edge CBD research
Trusted by pros, fitness enthusiasts, and active individuals

Primitiv Performance Gear

Represent the Grind. Wear the Mindset.

The Primitiv lifestyle isn’t just about what you put in your body—it’s about how you show up. Our exclusive line of Primitiv Performance apparel and gear is designed for athletes, fitness enthusiasts, and driven individuals who live with purpose. Whether you’re hitting the gym, recovering in style, or repping your commitment to wellness, Primitiv merch blends comfort, function, and bold aesthetics that reflect your performance journey.

Shop premium gear including

🔥 Made for movement. Built for recovery. Worn with pride.

Experience Primitiv Beyond CBD

Primitiv Performance is just one part of a bigger vision. Primitiv Dispensaries offers a premium selection of cannabis products for both medicinal and adult use. From high-quality flower and pre-rolls to edibles, vaporizers, and concentrates, Primitiv Dispensaries provides elevated wellness solutions for every lifestyle.

📍 Visit Primitiv Boston in the Waterfront District or explore our Niles, Michigan, dispensary for an unmatched dispensary experience.