From Pro Athletes to CBD Pioneers: How Primitiv’s Founders’ Athletic Journeys Shaped the Brand

When Calvin Johnson Jr. and Rob Sims walked away from the NFL, they took with them impressive career stats and accomplishments. More than that, they carried the physical toll of years on the field: aching joints, lasting injuries, and firsthand knowledge of the limited options players had for recovery.   Both former Detroit Lions teammates co-founded Primitiv, a cannabis company built …

Celebrate 4/20 With Primitiv!

April 20th is the day the cannabis culture comes together to celebrate progress, community, and the power of the plant. “4/20” started as an underground term and exploded into a global moment. At Primitiv, we’re proud to be part of the evolution. This 4/20, we’re formally inviting you to celebrate with us! Let’s take a look at how this holiday …

Primitiv Performance’s Game-Changing Partnerships with the Detroit Tigers & Ford Field

Sports and recovery go hand in hand, and Primitiv Performance is bringing elite-level wellness solutions to the world of professional athletics. Now, Primitiv Performance is making history as the official CBD topical partner of the Detroit Tigers and the proud Performance Partner of Ford Field. These groundbreaking partnerships mark a new era for CBD in professional sports, bringing high-quality recovery …

Post-Game Wind Down: What Athletes Do After Big Games

The game is over, the crowd’s going home, and the adrenaline is finally starting to fade. But for athletes, the work doesn’t stop at the final whistle. What happens in the hours and days after a big game can make all the difference when it comes to bouncing back stronger and staying ready for what’s next.  Follow along as we …

STAY STRONG IN FEBRUARY: HOW PRIMITIV PERFORMANCE HELPS YOU PUSH THROUGH

Use code MEGATRON20 & save 20% OFF your entire order Primitiv Performance was co-founded by former Detroit Lions legend and Pro Football Hall of Fame member, Calvin Johnson Jr. Calvin shared his thoughts about the dedication to training in the new year and how our broad-spectrum transdermal topical cream can help keep you in the game.Stay Strong in February: Keep Pushing …