The game is over, the crowd’s going home, and the adrenaline is finally starting to fade. But for athletes, the work doesn’t stop at the final whistle. What happens in the hours and days after a big game can make all the difference when it comes to bouncing back stronger and staying ready for what’s next.  Follow along as we …

Use code MEGATRON20 & save 20% OFF your entire order Primitiv Performance was co-founded by former Detroit Lions legend and Pro Football Hall of Fame member, Calvin Johnson Jr. Calvin shared his thoughts about the dedication to training in the new year and how our broad-spectrum transdermal topical cream can help keep you in the game.Stay Strong in February: Keep Pushing …

For active individuals and athletes alike, staying hydrated is a top priority for maintaining peak performance. Primitiv Performance, our athlete-owned CBD brand based in Michigan, recognizes the essential role that hydration and recovery play in an active wellness lifestyle.  Our exclusive line of CBD products is designed specifically for athletes seeking relief, recovery, or momentum for constantly being on the …

Athletes know that the grind doesn’t stop, but recovery is essential. Whether you’re a weekend warrior, a dedicated marathoner, or crushing it in the weight room, the time you spend recovering is just as important as the time you spend training. CBD, or cannabidiol, has been making waves in the sports world for its potential to support recovery.  In this …

Use code: DRYJANUARY and SAVE 50% on all CBD Electrolyte Drink Mixes Through January 31st! Dry January is the perfect time to embrace new habits, prioritize wellness, and explore flavorful alternatives to traditional cocktails. At Primitiv Performance, we’re here to make your alcohol-free month as refreshing and enjoyable as ever with our CBD and vitamin-infused electrolyte drink mixes. Our drink mixes …

Primitiv Performance, a renowned CBD company founded by former NFL players Rob Sims and Pro Football Hall of Famer Calvin Johnson Jr., has launched an exciting new affiliate sales and marketing program.

Primitiv is proud to be collaborating with Elizabeth Thompson (MSc., BSc.), who is currently a PhD student looking to gather data as part of our larger NFL funded project titled Naturally produced cannabinoids for pain management and neuroprotection from concussion during participation in contact sport.

Primitiv is proud to be collaborating with Elizabeth Thompson (MSc., BSc.), who is currently a PhD student looking to gather data as part of our larger NFL funded project titled Naturally produced cannabinoids for pain management and neuroprotection from concussion during participation in contact sport.

Primitiv is proud to be collaborating with Elizabeth Thompson (MSc., BSc.), who is currently a PhD student looking to gather data as part of our larger NFL funded project titled Naturally produced cannabinoids for pain management and neuroprotection from concussion during participation in contact sport.