Former Detroit Lions teammates Calvin Johnson Jr. and Rob Sims have embarked on a new journey together, but this time, it’s not on the football field. Their venture, Primitiv Performance, has just been announced as the official CBD topical partner of the Detroit Tigers, marking a significant milestone for the Michigan-based company.
Primitiv Performance’s journey into the realm of sports partnerships is grounded in a deep understanding of the needs of high-performance athletes. Leveraging their own experiences in the world of professional sports, Johnson and Sims have developed a broad-spectrum transdermal topical cream designed to address the specific challenges athletes face, from sports-related injuries to chronic pain.
What sets Primitiv Performance apart is its commitment to harnessing the power of plant medicine, specifically minor cannabinoids like CBD, CBG, CBC, and CBN. These cannabinoids, extracted from the hemp plant, offer a natural alternative for managing pain and inflammation without the intoxicating effects of THC.
“We designed this broad-spectrum topical cream to help high-performing athletes and those with daily aches and pains feel better faster so they can get back in the game,” explains Johnson Jr. The recognition of their product as the official CBD topical partner of the Detroit Tigers is a testament to its efficacy and speaks volumes about the forward-thinking nature of both the organization and Primitiv Performance.
Sims further elaborates on their journey, stating, “Our topical cream was formulated based on our experience dealing with daily pain as professional athletes and what we have learned about plant-based medicine over the past several years.” By creating a product free from THC, Primitiv Performance aims to extend its reach and help individuals across the country manage inflammation and chronic pain effectively.
The partnership between Primitiv Performance and the Detroit Tigers marks a significant milestone for both parties. Mike Singer, Senior Vice President of Corporate Partnerships at Ilitch Sports + Entertainment, expresses his enthusiasm, stating, “We welcome Primitiv to the Detroit Tigers family and thank them for our new partnership.” This collaboration not only highlights the innovative nature of Primitiv Performance but also underscores the Tigers’ commitment to supporting cutting-edge wellness solutions for their athletes and fans alike.
Recently, Primitiv Performance’s transdermal topical cream received NSF’s global Certified for Sport designation, further solidifying its position as a trusted product for athletes. This certification, along with the unique formulation of the product, has paved the way for partnerships with major sports organizations like the Detroit Tigers.
Primitiv Performance’s transdermal topical cream is now available for purchase select wellness stores throughout Michigan and online at www.PrimitivPerformance.com.
