Sports and recovery go hand in hand, and Primitiv Performance is bringing elite-level wellness solutions to the world of professional athletics. Now, Primitiv Performance is making history as the official CBD topical partner of the Detroit Tigers and the proud Performance Partner of Ford Field. These groundbreaking partnerships mark a new era for CBD in professional sports, bringing high-quality recovery products to players, fans, and fitness enthusiasts alike.
In this blog, we’ll break down why Primitiv Performance, the Detroit Tigers, and Ford Field are the perfect team for a new era of wellness in professional sports.
The Detroit Tigers Partnership: A Home Run for Wellness
Founded in 1894, the Detroit Tigers has been a cornerstone of Michigan sports culture for well over a century. With four World Series championships under their belt, the Tigers have cultivated a dedicated fanbase that stretches across generations.
The Tigers have always been about innovation and excellence, and their partnership with Primitiv Performance is a major step forward in athlete wellness. As the team’s first-ever CBD topical partner, Primitiv Performance is blazing a trail in a new era of sports recovery. An era that prioritizes plant-based wellness over outdated pharmaceutical solutions.
This partnership also reflects the growing acceptance of cannabis in the world of professional sports. More leagues and teams are recognizing the benefits of cannabinoids for recovery and pain management. With Primitiv Performance leading the way, the Tigers are positioning themselves at the forefront of sports wellness innovation.
Ford Field Partnership: Powering Performance in the Heart of Detroit
Few stadiums capture the spirit of Detroit like Ford Field. Since opening its doors in 2002, this state-of-the-art stadium has been home to the Detroit Lions. It serves as a centerpiece for NFL action, major concerts, and high-profile sporting events. Known for its cutting-edge technology, fan-friendly atmosphere, and prime downtown location, Ford Field attracts millions of visitors every year. This makes it a true hub of sports and entertainment in Michigan.
Beyond football, the stadium has hosted:
- Super Bowl XL
- The NCAA Final Four
- World-class concerts
This solidifies its reputation as one of the most dynamic venues in the country. Now, it’s also becoming a center for innovation in sports wellness, thanks to Primitiv Performance.
As former Detroit Lions teammates, Primitiv founders Calvin Johnson Jr. and Rob Sims gave it their all at Ford Field during their playing days. Now, they’re returning as leaders in the world of sports recovery. Their company, Primitiv Performance, is the official Performance Partner of Ford Field, bringing science-backed, athlete-approved CBD solutions to Detroit’s biggest sports venue.
Through this partnership:
- Professional athletes can now explore CBD-based recovery solutions in an NFL stadium, which is a major milestone for plant-based wellness in sports.
- Fans attending games and events at Ford Field will be introduced to Primitiv Performance’s lineup of THC-free products, including:
This partnership helps further normalize CBD in mainstream sports culture, paving the way for future innovations in athlete wellness.
Why These Partnerships Matter for Sports & Wellness
For years, professional athletes were limited to traditional pharmaceuticals for pain management, often relying on opioids, NSAIDs, and other prescription medications with serious long-term risks. But as more research emerges on the benefits of cannabinoids for recovery, professional sports teams and leagues are reconsidering their stance on CBD.
More teams and leagues are recognizing CBD as a legitimate alternative to opioids and painkillers, helping athletes manage inflammation, pain, and recovery without the risks of addiction or side effects. A shift toward plant-based wellness is happening across all levels of professional sports. Organizations are beginning to ease restrictions on CBD usage. Primitiv is leading the charge.
The Secret Sauce
Primitiv Performance’s transdermal topical cream isn’t your average CBD product. This THC-free formula is designed with serious recovery in mind. It uses a broad-spectrum blend of cannabinoids (CBD, CBG, CBC, and CBN) suspended in a Pluronic Lecithin Organogel (PLO) base. The result is a deep-penetrating formula that works beyond the surface, helping to relieve chronic pain and inflammation at the source.
The cream also carries the NSF Certified for Sport designation, ensuring that it meets the strictest standards for professional athletes. That means no contaminants, no THC, and no banned substances. Just clean, effective relief for those who need it most.
Get In On the Action with Primitiv Performance!
This partnership helps the players, but it’s for Tigers and Lions fans, too! If you’re recovering from a tough workout or managing chronic pain, there’s a better way to support your active lifestyle. You can now experience the same science-backed recovery solutions that professional athletes trust.
Primitiv Performance’s products are available online and at select wellness retailers throughout Michigan, making it easier than ever for fans to get in the game with smarter, plant-based recovery. From the locker room to the stands, Primitiv Performance, Ford Field, and the Detroit Tigers are proving that sports and wellness go hand in hand. And this is just the beginning.
The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.
